Everyday and
impulse products
for retail shelves.
We supply Australia's petrol & convenience, newsagency, tobacconist and independent grocery retailers with the impulse lines customers ask for — USA drinks, viral snacks, confectionery, AFL/NRL cards, car care and everyday convenience.
to trade customers
experience
owned
supply across AU
Built for the retailers we know best.
We supply Australian retailers where impulse, convenience, range refresh and shelf placement make a real difference to weekly sales.
Petrol & Convenience
From the counter bay to the drinks fridge — products built for quick decisions and high turnover.
Newsagency & Post Office
As print categories shrink, we help build basket size with novelty confectionery, cards, toys and giftable impulse lines.
Tobacconists
Adjacent categories that add basket value. Lighters, papers, accessories, USA drinks/snacks and giftable impulse lines.
Independent Grocery
Points of difference your shoppers can't find at the major chains. USA imports, UK confectionery, household essentials.
Pharmacies
Front-of-shop confectionery, drinks and impulse lines that lift basket value alongside scripts and healthcare.
Not-for-profits
Bulk buying for fundraisers, events and community programs — sharp pricing on volume across our full range.
Brands customers walk in for.
A snapshot of the brands we range across drinks, snacks, confectionery, personal care, car care, toys, cards, fishing and general merchandise.
PEPPER
CHUPS
WALKER
TREES
Plus many more brands and fast-moving lines across drinks, confectionery, personal care, medicines, car care, fishing, toys, tools, stationery and household essentials. Trade-account holders see live SKUs, pricing and current deals in the portal.
View Catalogue →40+ years of retail.
One wholesale partner that actually knows your store.
Smooth Wholesales is an Australian-owned FMCG wholesaler built on 40+ years of experience across fuel, convenience and independent retail. We supply over 5,000 products across the categories that move impulse retail — and we range them with the channel in mind, not a one-size-fits-all catalogue.
We're not just a catalogue. We help retailers choose ranges that suit their channel, shelf space, customer base and margin goals.
Direct relationships where it counts
We work directly with manufacturers, importers and brand owners to secure ranges that make sense for independent retailers — not just whatever the master distributor is pushing this quarter.
Ranged for your channel
A petrol & convenience store, newsagency, tobacconist and independent grocer all sell differently. We range with the channel in mind, not a one-size-fits-all catalogue.
Reachable decision-makers
You deal with people who can make decisions on price, ranging, returns, special orders and supply issues. No offshore script. No endless ticket queue.
Sales improvement, not just supply
We help with ranging, shelf placement, store layout, seasonal opportunities and product selection — using practical retail experience, not generic catalogue advice.
Register now
and access 1,000s
of products!
Trade access is for Australian retailers and businesses with a valid ABN. Once approved, you can access the full catalogue, wholesale pricing, current deals and channel-relevant ranges through the trade portal.
- Full product catalogue and wholesale pricing
- Current deals, clearance lines and new arrivals
- Channel-relevant ranging suggestions
- Quick shipping on stocked lines
- Real support from people who understand retail
Got a product
for Australian shelves?
Local, imported, established or emerging — if it fits petrol & convenience, post, newsagency, tobacconist, independent grocery or general retail, our buying team will review it for channel fit and ranging potential.
Direct buyer access
Reviewed by someone who understands the channel, not buried in a generic procurement portal.
Channel-specific placement
We assess which channel and which fixture in store your product is most likely to perform in.
Real sell-through data
Where possible, we share practical feedback on performance by channel, customer type and season.
Honest range decisions
If the product is a fit, we tell you the next step. If not, we tell you that too — without months of follow-up.