Independent Grocery Wholesale Supplier
Smooth Wholesales helps independent grocers, local supermarkets and regional food stores add range difference beyond mainstream supermarket lines — imported drinks and snacks, confectionery, household and personal care that give shoppers a reason to buy locally.
Built for independent grocery stores
Independent grocers compete against the major chains every day. The way to win isn't to match them line for line — it's to range the specialty, imported and impulse products shoppers can't get at the big supermarkets.
Independent grocery and liquor retailers are a major part of Australian retail — thousands of outlets turning over around $16 billion in national sales. Smooth Wholesales helps you stand out with differentiated range and the everyday household top-ups that keep locals shopping close to home.
Wholesale products that help your store stand out
Differentiated specialty range alongside the everyday household and personal care lines local shoppers top up on — available to approved trade customers.
USA Drinks & Snacks
Imported drinks, snacks and American confectionery shoppers won't find in the chains.
View range →American & UK Confectionery
Imported American and UK chocolate and candy that bring shoppers in to browse.
View range →Novelty & Local Candy
Gummies, sour candy and novelty lines for the impulse aisle and checkout.
View range →Energy Drinks
Energy drinks and shots — a high-rotation category for local convenience shoppers.
View range →Household & Cleaning
Household essentials and cleaning supplies for the everyday top-up shop.
View range →Personal Care & Toiletries
Personal care and toiletries that round out the basket for local shoppers.
View range →Medicines & Health
Everyday over-the-counter medicines and health lines for convenient local top-ups.
View range →Kids' Toys & Books
Toys, fidgets, plush and kids' books for impulse and gifting purchases.
View range →Seasonal & Giftware
Seasonal ranges and giftware to refresh displays and lift sales through the year.
View range →
Everyday top-up categories for local shoppers
The convenient household and personal care lines that keep locals shopping close to home — alongside the imported range that sets you apart.
- Imported Range — USA Drinks & Snacks, American & UK Confectionery
- Treats & Impulse — Novelty Candy, Local Confectionery, Energy Drinks
- Household — Cleaning Supplies, Household Essentials
- Personal Care — Toiletries, Everyday Medicines
- Kids & Seasonal — Toys, Books, Giftware, Seasonal Ranges
Range difference and everyday lines, one supplier
Range That Stands Out
Imported and specialty lines that give shoppers a reason to buy from you, not the chains.
Built for Independent Grocers
We understand local supermarkets, mixed grocery and regional food stores.
Easy Trade Ordering
Browse, price and reorder online through the trade portal — no rep visits required.
One Order, Fewer Suppliers
Consolidate front-of-shop ranging and cut down on the number of suppliers you manage.
One Order, Many Categories
Drinks, snacks, confectionery, household and personal care lines that add value to the customers already shopping local.
Regular Range Refresh
New arrivals, gifting and seasonal lines to keep the front of shop fresh year-round.
Stores we supply
Ready to add range difference to your independent grocery store?
Apply for trade access to view wholesale pricing, browse the Smooth Wholesales range and place orders online.
Common questions
Do you supply independent grocery stores?
Yes. Smooth Wholesales supplies independent grocers, local supermarkets, mixed grocery retailers and regional food stores with differentiated wholesale products.
What products work well for independent grocers?
Imported USA drinks and snacks, American and UK confectionery, novelty candy, household top-ups and personal care all work well — products shoppers may not find in the major chains give your store a reason to be visited.
Do you sell USA drinks and snacks wholesale?
Yes. We supply imported USA drinks, snacks and American confectionery wholesale to approved trade customers.
Do you supply UK confectionery?
Yes. We stock UK and imported confectionery wholesale alongside local and novelty candy lines.
Can independent grocers order household and personal care products?
Yes. We supply household products, cleaning supplies, personal care, toiletries and everyday top-up lines for local shoppers.
Can I order across multiple categories?
Yes. You can order across drinks, snacks, confectionery, household, personal care and impulse categories on a single trade account.
Is there a minimum order?
A $400 minimum order applies. Once approved for trade access you can view wholesale pricing and order online.
Register now
and access 1,000s
of products!
Trade access is for Australian retailers and businesses with a valid ABN. Once approved, you can access the full catalogue, wholesale pricing, current deals and channel-relevant ranges through the trade portal.
- Full product catalogue and wholesale pricing
- Current deals, clearance lines and new arrivals
- Channel-relevant ranging suggestions
- Quick shipping on stocked lines
- Real support from people who understand retail
Got a product
for Australian shelves?
Local, imported, established or emerging — if it fits petrol & convenience, post, newsagency, tobacconist, independent grocery or general retail, our buying team will review it for channel fit and ranging potential.
Direct Buyer Access
Reviewed by someone who understands the channel, not buried in a generic procurement portal.
Channel-Specific Placement
We assess which channel and which fixture in store your product is most likely to perform in.
Real Sell-Through Data
Where possible, we share practical feedback on performance by channel, customer type and season.
Honest Range Decisions
If the product is a fit, we tell you the next step. If not, we tell you that too — without months of follow-up.